Photo by Jeremy Reynoso
It feels great to back in the At-Home saddle, and even better to be kicking off 2021 with one of my favorite new artists, Claud! If Claud is still foreign to you, here’s a “why they matter” elevator pitch: they’re the first artist to be signed to Phoebe Bridgers‘s new label Saddest Factory Records. Boom.
Born and raised in the Chicago suburbs, Claud’s spent the last decade or so in Syracuse, New York, where they formed a duo called Toast. Eventually, the other half dissolved and Claud as we know and love was born, immediately gaining favor and playing sets at both Rough Trade and Paste Magazine following the release of 2019’s Sideline Superstar. Right up to the pandemic, Claud was embarking on their first headlining tour.
In this interview, we dig-in deep on their apprehension to sign to any label, but why signing with a.) a musician and b.) one with the spirit and vision of Phoebe Bridgers reversed that apprehension. And there’s a little sting of Smashing Pumpkins love at the end. Enjoy!
-Taylor Wallace-Riegel, Morning Host