Business Sponsorship

Business Sponsorship provides a unique opportunity for companies and organizations to become civically engaged, while supporting both philanthropic and marketing goals by:

  • Reaching a large radio audience populated by people who research has shown are educated, creative, influential and socially engaged. KUTX ranks second among NPR Music stations nationally. KUT generally ranks among the top 5 in per capita listening nationally among NPR news stations. Together, the stations reach over half a million Central Texas listeners each month.
  • Targeting listeners with disposable income who support local businesses, buy green, and are active — attending music, arts and cultural events; participating in sports and fitness; and embracing opportunities for life-long learning.
  • Sharing a straight-forward branding or positioning message into an uncluttered and hype-free listening environment in which listeners are uniquely attentive to news, music and sponsor messages.
  • Touching listeners who are enthusiastically receptive to sponsorship messages because of the value they place on public radio programming.

KUTX & KUT listeners recognize, appreciate, and welcome opportunities to support businesses and organizations who support public radio.

Public Radio is also unique among local media in that it reaches a large concentration of professionals, business leaders and owners, technologists and members of the creative class – people who actively shape the future of our communities as opinion leaders, community organizers, early adopters and taste-makers.

Explore our roster of Business Members and Business Sponsors through our online KUTX directory of sponsors and business members – searchable by name, category and keywords.

Request a custom proposal to become a Business Sponsor through this form, by sending an email to or by calling our sponsorship team at (512) 471-8222.

Business Sponsor Inquiry

And now a few words from our sponsors …

Since I have been a sponsor on KUTX, I have seen immediate positive impact in business, and I feel good about supporting the live music I hear each day on KUTX. – Jorge Garcia | Curra’s Grill & Senior Buddy’s

KUT & KUTX reach an audience that we desire — engaged, informed and aware. That’s a perfect combination for a business like ours. – Patrick Terry | P. Terry’s Burger Stand

We greatly value our partnership with KUT & KUTX because they consistently deliver the numbers for our museum exhibits, IMAX special events and concerts – and the staff are talented professionals. – Joan Marshall | Bullock Texas State History Museum

I buy a lot of media in Austin and love KUT & KUTX because they give me two things that are vital for ABC Home & Commercial Services: I get the “Austin Lifestyle” consumer who’s proud of our city and actively seeks to buy from local companies that nurture and sustain our Austin quality of life. Additionally, I get the well-educated consumer who appreciates, and can afford above average value from a service company. It would be tough to convince me that any other radio stations in town do that better than KUT & KUTX. – Les Stobart, Director of Marketing | ABC Home & Commercial Services

KUT and KUTX sponsorships are a great fit for B2B products and services because you reach professionals who recommend products, services and partnerships … but you also connect with the investors, owners and C-level executives who approve purchases and deals. – Chris Alghini, Owner and Director of Technology | Coolhead Tech, LLC