Black History Month Profile: J Soulja

Black History Month Profile

J Soulja

J Soulja was born on the Eastside of Austin. His father’s love of singing and music encouraged J Soulja to start rapping by the age of 10. Growing up he was influenced by screw tapes and drew inspiration from legendary Houston rappers like Chamillionaire and Z-ro. In 2016, he dropped his first album Oxygen, and he’s been prolific ever since. His most recent album is More Than Nothin which includes the track “Top Down”.

In 2018, he received an ambassador deal with Swisher Sweets a major cigar brand in the US. With his endorsement money, he kicked off his concert series called The Smoke Out. After headlining the first event J Soulja reached out to his local peers to invite them to be a part of the show. Popular Austin rappers The Teeta and Quin NFN both had sold-out shows which were history in the making for the Austin hip-hop scene.

J Soulja is the founder of 4Life4Ever Entertainment where he mentors young artists and teaches them how to obtain endorsement deals.  He also puts on a monthly open mic showcase and networking event called The Pre-roll. This year J Soulja was recognized for his big impact on the Austin music scene. He was nominated for an Austin Music Award for the first time in the Best hip-hop artist category. His main concert series The Smoke Out makes a return this year on March 19 as an official South by Southwest 2022 showcase. He is also the Director of Cultural and Artistic Liberation for Six Square an organization that celebrates and preserves the historic legacy of the African American community that once thrived in Central East Austin.

J Soulja continues to uplift his community and inspire everyone with his raw lyrical talent and diverse business endeavors all while setting up the next generation for success.  

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