SXSW is a great time to discover international artists and provide a platform for local up-and-comers. Speaking of which, Austin songwriter and visual artist Blair Robbins just made her official festival debut alongside her quintet Ama. Robbins had been an integral member of the group Milezo for years and when she’s not leading Ama through avant-garde and melancholy indie rock, she holds her own as an accomplished solo performer .
Last night Ama played to a full house at 720 Club and you can expect their full-length Both/And sometime in the near future! You may just bump into the talented players behind Ama somewhere in the SXSWild and to help you with your musical discovery, check out a previously unreleased single from Both/And, “Hold”!