A lot of artists claim the “lo-fi” label, and although that may accurately describe a sound in the modern age, only a fraction of these folks evolved from true analog tape. For instance, take Burlington, Vermont duo Bleach Day, whose two core members (and three additional live members) are permanently pre-occupied with analog, and have recently reinforced their non-digital home studio.
Bleach Day’s 2016 debut Where to Dream showed off the group’s quirky mannerisms, dramatic song structures, and above all, artsy indie-psych dream pop. And just last week, after a two-year in-studio marathon, Bleach Day has shared the as if always LP, re-constructing their “Cottagecore” style with sun-soaked elements of golden age pop to sew a fully fleshed out journey. The second track off as if always does a great job of nestling you right into that ethereal space, just take a quick listen to “the calm”!
–Jack Anderson
