Pop’s a broad spectrum, a mega-genre that pushes the boundaries of modern production but becomes plenty accessible thanks to foolproof earworm formulas. Austin singer-producer Primo the Alien is something of a pop stalwart, with a discography primarily defined by ’80s-style synth-pop. But it’s the 2020s, and Primo’s keen to keep with the times. So with the added encouragement of an Austin Music Award “Best Pop” nomination this year, Primo the Alien’s beginning to move towards contemporary electro-pop.
Primo’s got a lot on their plate for 2022, including an appearance Weekend One at Austin City Limits Music Festival. Primo’s also playing For the Love of SIMS: A Benefit Concert to Support Emotional Wellness in Our Music Community 7:45pm tomorrow night at Far Out Lounge, opening for fellow KUTX favorites Max Frost and Sir Woman. However the biggest piece of news from Primo comes today courtesy of a new standalone single. Intended as an empowering anthem for women who feel marginalized in the male-dominated music industry, “Worlds” will wow you with Primo’s impeccable vocals, saturated synths, and brain-draining dubstep breakdown in its finale.
–Jack Anderson
