As streaming numbers become one of the defining metrics for success, you see a lot of young up-and-comers try to cover their bases by cranking out singles. Longer-standing, well-established acts, however, know that the “quality over quantity” builds stronger staying power.
Just look at NOLA-born indie-garage-pop duo Generationals, who first got started in 2008. With a decade and a half of experience and plenty of fans across the globe, they’re getting pretty close to reaching their namesake in terms of lifespan and impact. The pair’s fared well with a production technique of remotely collaborating – shaping songs one file share at a time – so in 2021 when Generationals went to track a new EP in Athens, Georgia straight to tape, it was already a trepidatious process. They listened back, weren’t thrilled with the results, and wisely went back to the drawing board.
The result is Generationals’ sixth full-length, Heatherhead, out this Friday. The LP’s a real case study in looking inward, defining what makes a certain brand of music great, and taking care to make sure the end product is far beyond listener expectations. In a final effort to familiarize us with Heatherhead before it drops, Generationals graciously introduces us to “Strangers”. From its initial ear-perking staccato guitar and hazy vibrato synth, straight to its driving daytime disco bass line and breezy, effects-tanned falsetto vocals, “Strangers” tosses chillwave into a caipirinha that’ll serve up the spirit of flirty summer fun all year-round – even when they stop by The Mohawk on September 8th.
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